Luxury Home Sales

Setting a New Standard for Our LUXE Clientele

LUXE Offerings, Curated for you

Your home is more than four walls and an address. It’s where you experience life. It’s a feeling of connection and growth. The real estate company you choose to represent your home should provide the complete LUXE experience from beginning to end. Our LUXE marketing packages for distinctive homes are crafted to offer your property an edge in the market by generating interest and captivating the right audience, both online and offline, regardless of the value of your home. Our marketing philosophy is based on the motto "LUXE Service at Every Price Point" which underpins our commitment to represent all properties with a tailored and custom approach. Our mission is to advocate for buyers and sellers who expect nothing but the best. Below please find some of our LUXE offerings for your home.

120K + SUBSCRIBERS

LUXE Newsletters

Over 120,000 individuals and leading brokers worldwide subscribe to receive our most luxurious listings every month.

80K + AUDIENCE

Curated Market Reports

Our curated market reports reach a A-list audience of over 80,000 consumers and qualified buyers.

29K + NATIONAL AGENTS

Luxury Network

As an independently owned brokerage, listings easily and effectively reach our growing network of over 29,000 top agents across the country.

200K + VISITORS

Luxury Website

Our specialized luxury property website, LUXEknows.com, drives over 200,000 visits from luxury consumers and brokers annually.

75K + FOLLOWERS

Social Media Presence

With over 75,000 followers across multiple social media channels, we have the ability to leverage local and international consumers, which brings attention to our client's properties.

PRINT MARKETING

An Exclusive Print Campaign

Our goal is to have our client's properties stand out amongst the crowd with custom luxury brochures, direct mailing pieces, printed ads in magazines, and more.

Our LUXE Plan for YOUR Success

Our specialized agents and marketing team work together to ensure your home is properly positioned in the marketplace for maximum exposure, both digitally and in print.

Each property listing is marketed using the personalized materials below:

Personalized website of home listing
Professional HD Videos
Professional HD Photography
Professional Drone Videography
Custom reporting on specific buyer profiles for each listing
Direct Mail Marketing to targeted demographics
Email Campaigns to targeted demographics
PPC Google campaign to targeted demographics
Targeted advertising in China, South America and Europe
Targeted Social Media Advertising
Syndication to over 100 online portals
Premium placement on all major real estate portals including Zillow, Trulia & Realtor.com
International MLS Marketing
Print advertisements in local newspapers and magazines
Broker’s Open
Bi-weekly Open Houses
Signage including web domain riders

Our marketing will maximize interest through our personalized campaigns created exclusively for your home, which will assist in achieving the greatest results.

Signage is placed
Photography & video session
Home is listed on MLS + International MLS
Personalized website created for home
Make sure listing is syndicated to all sites

Email blast campaign
Virtual tour posted on Youtube and shared
Blog post with Facebook sponsored ad
Additional Social Media Posts
Open House

Open houses
Targeted email campaign to area’s owners
Brokers’ open for select agents who specialize in the area
Begin preparing direct mail piece

Direct mail is sent
Personal outreach to other agents
Open houses
Continually monitor social media posts, blog posts and websites for potential buyers

Open Houses
Monitor PPC for listing
Review analytics for Facebook Sponsored Ad
Revise website and social media postings.
Review with client to make adjustments if needed

Our clients benefit from property exposure through shared listing syndication on a carefully chosen list of top real estate websites worldwide. These specific portals were chosen by conducting research to identify lifestyle, specific demographics, activity, and points of interest websites where potential buyers frequently gather real estate information when looking for a home.

All our syndication portals display your home with:

Mobile Optimization
Daily Updates
Property Videos/Virtual Tours
Local Information

In addition to listing syndication, custom reporting will be provided for every channel to show how much exposure each listing is receiving from each online portal. Targeted display ads and premium placement will be featured when possible on each of these online channels to ensure maximum exposure for our home listings.

Custom reporting includes:

Listing Views
Search List Views
Property Details Views
Mobile/Desktop Views

Pushing for unparalleled exposure for every LUXE client, each home listed with our company receives a personalized website. Complete with its own unique domain of your street address, this site will also be syndicated to more than 30 major property search portals such as Zillow, Trulia and Realtor.com. This link will give us an easy way to showcase the home quickly and its exclusive domain will provide a personalized site that does not feature any other competitive homes!

These striking sites include all of the most important marketing features of your home and the latest online capabilities including:

Property Details
Schools in Area
Video & Photo Showcase
Map

Custom Domain
Search Engine Optimization
Lead Capture Tools
Mobile Optimization

This powerful online marketing tool impresses buyers and when advertised in print or online, gets interested buyers to the information they seek instantly.

DIRECT MAIL MARKETING
Once a home is listed with LUXE Properties, our in-house marketing specialists get to work on designing a personalized marketing piece announcing the sale of your property. Targeted direct mail has a 495% increased response rate compared to traditional print direct mail. Through a comprehensive analysis of neighborhood homes sales and specific demographics, our marketers are able to identify the profile of a property’s most probable purchaser. In addition to targeted direct mail, we also focus on your surrounding neighborhood to reach the biggest endorsers for the area, your neighbors. Your neighbors may have friends and families who desire to live nearby.

LUXURY BROCHURES
Each LUXE listing receives a personalized luxury brochure placed in the home for any broker’s open, showings or open houses. These luxury brochures include high-quality images of the home and a list of features and amenities. These brochures ensure your home is memorable and at the forefront as buyers enter and leave. They aid buyers and their agents overcome most objections and questions before even leaving the home.

FLOOR PLANS
LUXE Properties offers customized floor plan services to effectively engage buyer’s interest in your property. When just viewing real estate photos online, it can be difficult for buyers to see how the home’s layout flows. Floor plans help display where rooms are located in context to one another and provide an idea of important details, such as the way the space is oriented.

BROKER'S OPEN

The LUXE Properties team will host a broker’s open house for select agents who specialize in the area. This will bring cooperating agents and firms together, condensing some of the showing activity into a set timeframe and allows us to receive immediate authentic feedback on the home, its price and its competitive qualities when compared to the other homes on the market.

Invite prequalified brokers and agents specializing in neighborhood
Coordinate with other firms to schedule in sequence for maximum exposure in neighborhood
Coordinate with title firms and lenders to expand potential reach

OPEN HOUSES

Public open houses will also be hosted on various weekends in order to ensure we are attracting buyers via every possible avenue. In a study by the National Association of Realtors, 45% of buyers attended open houses as a source of information. The more exposure, the better and this will continually increase the velocity of the sale of your property.

Personalized email marketing campaigns to contact database
Posting dates and times on the MLS, Zillow, Trulia, Realtor.com and other syndication portals
Creative out-of-the-box methods to attract potential buyers such as food trucks, open house flags and balloons