Giselle Ugarte is a top performance coach, international speaker, and strategic advisor who helps forward-facing leaders and teams build a strong brand and an even stronger presence – online and especially off.
For nearly two decades, Giselle has studied how influence, attention, and trust are built in real time. She began her career in television, production, and live media, and was an early creator on YouTube long before “personal brand” or the “creator economy” entered the conversation. That front-row seat – spanning traditional media and the rise of digital platforms – shaped her ability to spot patterns early, adapt quickly, and teach leaders how to stay relevant as the world changes.
As CEO of an executive performance and brand advisory firm based in Austin, Texas, Giselle and her team have trained more than 40,000 visionary leaders to show up with clarity and conviction in unscripted moments. Her work is known for doing what most coaches can’t: getting leaders out of their heads and into action before they feel ready – because leadership today is built in public.
The result is confidence that holds under pressure, trust that’s felt immediately, and momentum that lasts.
With a collective following of more than 500,000 people and over a billion video views, Giselle’s coaching programs and communities serve thousands of professionals each month — including a Grammy-winning artist, a Super Bowl champion, and a Shark Tank deal-maker. Her work has been featured in AdWeek, Forbes, Good Morning America, and The Hollywood Reporter, and TikTok named her one of its Top 100 Women to Watch in her first year on the platform.
