KEY OBJECTIVES WHEN LISTING YOUR HOME
FOR THE HIGHEST POSSIBLE PRICE
Utilizing our 90-day pricing strategy along with our in-house appraisal services, LUXE agents ensure your home is properly valued to garner maximum exposure in the marketplace. Our pricing approach together with our tailored marketing program increases demand resulting in a higher sales price for our listings.
IN THE SHORTEST AMOUNT OF TIME
The ability to advise on market timing is one of LUXE’s competitive advantages. Our custom marketing program is consistent and predictable giving us a number of reliable metrics that can help identify how long it will take each listing to sell. The majority of the homes sold with LUXE in 2016 closed in 90 days or less.
WITH THE LEAST HASSLE
Once you list with LUXE, you can sit back and relax. Our specialized departments cover all aspects of the home sale process from marketing your home all the way up to closing. Our company has a “let us handle that for your” approach to the sale. We’ve redefined our process so precisely that nothing falls through the cracks.
TAILORED LISTING EXPOSURE STRATEGY
Our specialized agents and marketing team work together to ensure your home is properly positioned in the marketplace for maximum exposure, both digitally and in print.
Each property listing is marketed using the personalized materials below:
• Personalized website of home listing
• Professional HD Videos
• Professional HD Photography
• Professional Drone Videography
• Custom reporting on specific buyer profiles for each listing
• Direct Mail Marketing to targeted demographics
• Email Campaigns to targeted demographics
• PPC Google campaign to targeted demographics
• Targeted advertising in China, South America and Europe
• Targeted Social Media Advertising
• Syndication to over 100 online portals
• Premium placement on all major real estate portals including Zillow,
• Trulia & Realtor.com
• International MLS Marketing
• Print advertisements in local newspaper and magazines
• Broker’s Open
• Bi-weekly Open Houses
• Signage including web domain riders
Our marketing will maximize interest through our personalized campaigns created exclusively for your home, which will assist in achieving the greatest results.
A NEW BREED OF REALTORS REDEFINING THE REAL ESTATE EXPERIENCE
At LUXE Properties, we take pride in building relationships based on the premise and understanding that each client is unique, along with their respective properties. We aim to delight and surprise our clients, deliver exceptional service and exceed expectations throughout the transaction. Our company utilizes the latest technology to stay abreast of market trends and deliver innovative solutions for our LUXE clients.
The LUXE Properties team seeks to partner with you every step of the way. So, whether you are buying, selling, or considering real estate in South Florida, LUXE Properties is here to make your LUXE real estate experience your best move yet.
WHAT PEOPLE ARE SAYING
It truly was a pleasure to work with LUXE Properties and have them represent us. The whole team stood by our agent and steered us in the right direction. Thank you LUXE for allowing the sale of our home to go as smooth as possible. Looking forward to using your services again soon when we are ready to buy.
I was very impressed with LUXE Properties throughout the whole period my house was placed on the market. The pictures taken were of high quality, and the house was on the market for a short term. I was very pleased with their service & expertise… I don’t know how you can improve your service, because I had an excellent experience overall.
• Signage is placed
• Photography & video session
• Home is listed on MLS + International MLS
• Personalized website created for home
• Make sure listing syndicated to all sites
• Email blast campaign
• Virtual tour posted on Youtube and shared
• Blog post with Facebook sponsored ad
• Additional Social Media Posts
• Open House (if applicable)
• Open houses
• Targeted email campaign to area’s owners
• Brokers’ open for select agents who specialize in the area
• Begin preparing direct mail piece
• Direct mail is sent
• Personal outreach to other agents
• Open houses
• Continually monitor social media posts, blog posts and websites for potential buyers
• Open Houses
• Monitor PPC for listing
• Review analytic for Facebook Sponsored Ad
• Revise website and social media postings
• Review with client to make adjustments if needed
LUXE listings receive the luxury treatment from beginning to end. It is proven that listings with professional real estate photographs sell 32% faster and at a higher price. All homes listed with LUXE include professional photography along with staging recommendations from our agents. These stunning high quality images of the interior/exterior of your property will be the cornerstone of our marketing materials, inviting homebuyers to want to see more of your home.
As we continuously seek to maximize awareness of your home, we have incorporated virtual tours for the buyer on the go or international buyers. YouTube has rapidly become the number one online video site making our channel the perfect online video destination for limitless exposure of the properties represented by our team. With video being 53% more likely to generate a first-page Google ranking, we optimize each tour towards its target market based on location and demographics.
OPTIONAL DRONE VIDEOGRAPHY
Through the use of drone footage combined with high-definition videography, we are able to create stunning aerial tours for each of our exclusive listings. Our drone videography offers panoramic views of a property to showcase its exterior amenities such as pools, the footprint of the home and surrounding areas of interest.
OUR DIGITAL ADVANTAGE
Our clients benefit from property exposure through shared listing syndication on a carefully chosen list of top real estate websites worldwide. These specific portals were chosen by conducting research to identify lifestyle, specific demographics, activity and points of interest websites where potential buyers frequently gather real estate information when looking for a home.
All our syndication portals display your home with:
• Mobile Optimization
• Daily Updates
• Property Videos/Virtual Tours
• Local Information
In addition to listing syndication, custom reporting will be provided for every channel to show how much exposure each listing is receiving from each online portal. Targeted display ads and premium placement will be featured when possible on each of these online channels to ensure maximum exposure for our home listings.
Custom reporting includes:
• Listing Views
• Search List Views
• Property Details Views
• Mobile/Desktop Views
EXCLUSIVE PROPERTY SITES
Pushing for unparalleled exposure for every LUXE Property client, each home listed with our company receives a personalized website.
Complete with its own unique domain of your street address, this site will also be syndicated to more than 30 major property search portals such as Zillow, Trulia and Realtor.com. This link will give us an easy way to showcase the home quickly and its exclusive domain will provide a personalized site that does not feature any other competitive homes!
These striking sites include all of the most important marketing features of your home and the latest online capabilities including:
• Property Details
• Schools in Area
• Video & Photo Showcase
• Custom Domain
• Search Engine Optimization
• Lead Capture Tools
• Mobile Optimization
This powerful online marketing tool impresses buyers and when advertised in print or online, gets interested buyers to the information they seek instantly.
YOUR HOME IN PRINT
DIRECT MAIL MARKETING
Once a home is listed with LUXE Properties, our in-house marketing specialists get to work on designing a personalized marketing piece announcing the sale of your property. Targeted direct mail has a 495% increased response rate compared to traditional print direct mail. Through a comprehensive analysis of neighborhood homes sales and specific demographics, our marketers are able to identify the profile of a property’s most probable purchaser. In addition to targeted direct mail, we also focus on your surrounding neighborhood to reach the biggest endorsers for the area, your neighbors. Your neighbors may have friends and families who desire to live nearby.
Each LUXE listing receives a personalized luxury brochure placed in the home for any broker’s open, showings or open houses. These luxury brochures include high-quality images of the home and a list of features and amenities. These brochures ensure your home is memorable and at the forefront as buyers enter and leave. They aid buyers and their agents overcome most objections and questions before even leaving the home.
LUXE Properties offers customized floor plan services to effectively engage buyer’s interest in your property. When just viewing real estate photos online, it can be difficult for buyers to see how the home’s layout flows. Floor plans help display where rooms are located in context to one another and provide an idea of important details, such as the way the space is oriented.
STRATEGIC PROPERTY TOURS
The LUXE Properties team will host a broker’s open house for select agents who specialize in the area. This will bring cooperating agents and firms together, condensing some of the showing activity into a set timeframe and allows us to receive immediate authentic feedback on the home, its price and its competitive qualities when compared to the other homes on the market.
• Invite prequalified brokers and agents specializing in neighborhood
• Coordinate with other firms to schedule in sequence for maximum exposure in neighborhood
• Coordinate with title firms and lenders to expand potential reach
Public open houses will also be hosted on various weekends in order to ensure we are attracting buyers via every possible avenue. In a study by the National Association of Realtors, 45% of buyers attended open houses as a source of information. The more exposure, the better and this will continually increase the velocity of the sale of your property.
• Personalized email marketing campaigns to contact database
• Posting dates and times on the MLS, Zillow, Trulia, Realtor.com and other syndication portals
• Creative out-of-the-box methods to attract potential buyers such as food trucks, open house flags and balloons